BARD
A campaign runs for a fortnight & then you start again. A format runs for years & compounds. BARD builds the second kind. These are the frameworks behind that work, written down & priced so you can run them yourself.
Two tools, no payment, delivered to your inbox. Use them to work out what your content is actually missing before you buy anything.
Free
A scorecard that grades your brand's content across the things that decide whether it travels. Score yourself honestly & the gaps name themselves.
Free
A self-scoring quiz across 12 brand archetypes, plus a field guide on what each one should & shouldn't post. Most brands are performing an archetype that isn't theirs.
₹999 · one-time · instant download
Your first 3 seconds decide whether the reel flies or dies. 110 ready-to-use hooks, each one a fill-in template, plus the 10 patterns that stop the thumb & the framework for writing your own. 16 pages, built to keep open while you film.
Payment is handled by Razorpay. Your download link appears on the confirmation screen & is emailed to you. Full delivery & refund terms are on the policies page.
Twelve products for brand & content teams, delivered as PDFs & spreadsheets. Prices are in Indian rupees, inclusive of applicable taxes. The Hook Vault is on sale today & the rest release through the year.
| Product | Price |
|---|---|
| The Brand Content AuditScorecard PDF | Free |
| The Brand Archetype FinderScoring quiz + field guide | Free |
| The Hook Vault110 hooks + the hook framework, PDFOn sale | ₹999 |
| The Viral Engineering KitSpreadsheet + guide | ₹999 |
| The Brand Skit SystemSpreadsheet + guide | ₹1,199 |
| The Promotion Reel TemplatesSpreadsheet + guide | ₹1,299 |
| The Owned Distribution PlaybookSpreadsheet + guide | ₹1,299 |
| The Content Calendar SystemSpreadsheet + guide | ₹1,499 |
| The Social Show Bible BuilderSpreadsheet + guide | ₹1,499 |
| The AI Content MultiplierSpreadsheet + guide | ₹1,499 |
| The Reels SEO & Ranking ToolkitSpreadsheet + guide | ₹1,999 |
| The Brand Creative PlaybookThe full 10-section framework, PDF | ₹2,499 |
Want to know when one releases? Take a free tool above & you'll hear first.
Rajiv Lakshman. Twenty years in content & branded entertainment. Founder of BARD, Mumbai.
BARD works with D2C founders, CMOs & brand managers on content strategy, branded content & owned formats across LinkedIn, Instagram & YouTube. The products on this page are the frameworks that engagement work runs on, packaged so a team can use them without hiring anyone.
If you'd rather have it run for you than by you, write to me.
Seller Rajiv Lakshman Ambadapudi, sole proprietor, operating under the brand name BARD.
Address Versova, Andheri (W), Mumbai, Maharashtra 400061, India.
Email hello@bardsocial.com
WhatsApp +91 81691 21674
We reply within 1 working day, Monday to Friday.